The 30th World Miss University for the year 2017 was held at Walker Hill Hotel in Seoul on August 30.
On hand at the gala cultural event were representatives from 80 countries including Korea and Cambodia which are responsible for the 2017 beauty event.Mr. Lee Hee-beom, President & CEO of PyeongChang 2018 Winter Olympic Organizing Committee joined the event along with other prominent guests.
Lee expressed hope that the beauty event will play a leading role in promotion and successful staging of the forthcoming PyeongChang Olympic and Paralympic Winter Games in February next year
Following the United States, Canada and Japan, Korea has become the fourth non-European country to host the Olympic and Paralympic Winter Games. The Games in 2018 will not only be celebrated worldwide, but will also mark a great milestone in Korea’s history, raising the country’s profile.
He noted that three decades ago, Seoul 1988 united the world, transcending the ideological divide of the time.
"In 2018, once again, you will witness PyeongChang connect the world with a single passion – represented by our slogan, “Passion. Connected,” Lee said.
The annual international beauty contest being held annually in Seoul, South Korea since 1986 with an average of about 70 contestants every year.
The event is to select World Miss University Peace Corp Representatives.
As an event was organized by the International Association of University Presidents after the United Nations named 1986 the Year of Peace, the organizing committee dispatches peace missions to regions in conflict like Kosovo and Rwanda.
With the Olympics just over five months away, the KOCIS officials said they are no longer afraid, as their efforts to publicize the Olympics overseas have paid off, and they are confident South Korea's first Winter Olympics will be a success.
In the meantime, Culture ministers of South Korea, China and Japan on August 26 agreed to cooperate for Seoul's successful hosting of the 2018 Winter Olympics and increased cultural exchanges among the three countries, the South Korean government said.
During the 9th annual cultural ministers' talks held in Kyoto, Japan, South Korea's Minister of Culture, Sports and Tourism Do Jong-whan emphasized the importance of PyeongChang Games' success as it is the first in a series of three global sporting events in Northeast Asia. The two other events are the 2020 Tokyo Olympics and the 2022 Beijing Winter Olympic Games.
Do asked for China and Japan's active cooperation and support, and his Chinese and Japanese counterparts, Luo Shugang and Yoshimasa Hayashi, vowed to render full support in response.
Sharing the significance of culture and arts for a success in the Olympics, the three ministers agreed that their countries will co-host seven joint cultural programs for the PyeongChang Olympics.