A high-powered “Philippine Business Mission” comprising tourism industry sellers representing a broader spectrum of hospitality industries of Philippines is scheduled to arrive here on Nov.13 when PH tourism industry aims for stronger presence in Korea
On Nov. 14, a high profiled Philippine travel mart is scheduled to be held at the Crystal Ballroom of the Lotte Hotel in downtown Seoul to update the latest market developments in the Philippines.
Programme of the travel market include “One-on-on table meetings (B2B), cocktail reception and dinner reception. Raffle is also scheduled for the invited guests.
The Philippine Department of Tourism and Tourism Promotions Board are sponsoring the event.
At present, PDOT is pursuing a more aggressive Philippine tourism campaign in the Korean travel market, as it shifts towards new targets and niche segments, high-end tourists, and repeat visitors under directives of Tourism Secretary Wanda Teo, who underscored the need for stepped up TPBPHL’s joint marketing and promotional efforts to ensure stronger visibility in the Philippines' top travel market.
“While it is reassuring to note that more than a million Koreans continue to flock the Philippines annually, new and complex outbound market segments and trends are also on the rise. We are eager to stay ahead of the game by relentlessly pushing our country’s tourism industry to be responsive to the ever-changing demands of the Korean travel market,” the tourism chief said .
According to Ms Maria Corazon Jorda-Apo, tourism attaché at the Embassy of the Philippines in Korea and concurrently director of PDoT Korea Office in Seoul, the demands of the Korean outbound market are becoming more sophisticated with their increasing preference for more free and independent travel.
“To retain strong growth for Korean arrivals in the future, we should diversify the market and develop new destinations. We have to create attractive programs and activities to lure the market,” she said.
She also underscored the need for business missions such as this, as well as increase digital presence and expand trade and consumer activation in the country.