K-pop act VIXX made a comeback Tuesday with a new full-length album tinged with a motif of alluring scent and aroma.
The six-member band held a media showcase for its third studio album, "Eau de VIXX," at Yes 24 Live Hall in eastern Seoul several hours before the official 6 p.m. release.
VIXX is widely referred to as a concept-oriented idol team, or "concept-dol," producing music and visuals that are based on a particular idea, story or aesthetic for each album. This time, the singers transformed themselves into imaginary perfumers in their new lead song, "Scentist," trying their hand at the daunting task of expressing scent through sound and visuals.
The lead track marks a departure from the band's traditionally dark and striking tones, presenting a deep and rich audio and visual tone that tries to encapsulate the notion of scent and fragrance.
K-pop band VIXX performs on stage during a media showcase for its new album, "Eau de VIXX," at Yes 24 Live Hall in eastern Seoul on April 17, 2018. (Yonhap)K-pop band VIXX performs on stage during a media showcase for its new album, "Eau de VIXX," at Yes 24 Live Hall in eastern Seoul on April 17, 2018. (Yonhap)
"We prepared a lot of tracks since it is a full-length studio album. We wanted to present a wide range of songs," member Hongbin said. "Eau de VIXX" marks the band's first studio album since "Chained Up," which was released back in November 2015.
Member N of the group pointed out that all six of his bandmates are keen on perfumes and cosmetics in general. "All of us have deep interest in perfumes and body cream products. It's a concept that could not fit us any better," said the singer.
The album also contains several self-produced tracks by the members. Ravi explained the difficulty in persuading the band's management company to have songs self-produced by the members in new releases.
"It's not easy having a song made by VIXX members in a VIXX album. We are often rejected (by the company) but thankfully we had the opportunity to have several songs in the new album," said Ravi, who wrote and produced the song, "Circle," in the record. Fellow members N, Ken and Hyuk managed to slip in self-written tracks in the record.
Ravi highlighted that VIXX's latest release contains new music and genres not attempted in previous releases. "The attempt to present new music is probably the biggest differentiating factor from our previous albums," noted the singer.
The band, which debuted in 2012, is nearing the end of its seven-year contract with Jellyfish Entertainment. The band said they have often discussed of the future in light of the members' yet-unfulfilled military duties.
"We've discussed the prospects of renewing our contracts. We have high hopes of sticking together," said Hongbin. (Yonhap News)