eseoulpost
TourismMiddle East
Dubai Tourism signs strategic agreement with internet company Tencent
min  |  min
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
승인 2018.05.16  
트위터 페이스북 미투데이 요즘 네이버 구글 msn

DUBAI, 15th May, 2018 (WAM) -- Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) forged a strategic alliance with China’s internet conglomerate, Tencent to elevate the positioning of Dubai as the preferred destination for Chinese travellers, and enhancing their holistic experience across the city.

The agreement will result in ecosystem-wide strategies spanning the Tencent network to expand Dubai Tourism’s marketing reach and penetration within China ? one of the fastest growing source markets for Dubai.

Leveraging the strength of Dubai Tourism’s industry influence and stakeholder network in Dubai, Tencent will promote its offerings including WeChat and WeChat Pay as an option for convenient and secure mobile payment for Chinese tourists at local outlets. In parallel, Dubai Tourism will encourage Dubai merchants to leverage the Tencent Cloud and media solutions to enhance the overall city-experience for Chinese visitors and drive spending from this significant consumer base.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) signed the agreement on behalf of Dubai Tourism at the Tencent headquarters in Shenzhen, in the presence of Rahma bin Abdulrahman Al Shamsi, Consul General of the United Arab Emirates in Guangzhou. The signing ceremony was also attended by Guiqian Yang, Director of Asian Affairs Division, Shenzhen Foreign Affairs Office, as well as a number of senior executives from the Tencent Corporation including SY Lau, Senior Executive Vice President and Chairman of Group Marketing and Global Branding, Poshu Yeung, Vice President of Tencent International Business Group, and Candy Shen, General Manager of Tencent Public Policy Department.

The Dubai Tourism ? Tencent MOU opens the far-reaching spectrum of WeChat solutions for Dubai to effectively and efficiently target key Chinese audience segments through Dubai Tourism’s official WeChat account. With over 980 million monthly active users on WeChat and Weixin, Dubai Tourism will be able to drive amplified brand awareness of the destination and its superlative offerings, extending the benefits across Dubai’s stakeholder ecosystem. In addition, Tencent will support with Chinese consumer behavioural insights, to drive more in-depth understanding of the Chinese travellers, consequently enabling Dubai to more effectively market and communicate with potential new visitors.

In November 2017, Dubai Tourism and WeChat co-developed the CityExperience Mini Programme - offering an interactive map with an audio guide for Chinese tourists. Building on this, the new MOU aims at further elevating the Dubai experience, proving smart travel solutions by leveraging Tencent Cloud for the China market. By supporting strategic penetration of Tencent’s suite of services and smart travel solutions, across Dubai’s Tourism ecosystem, the programme is structured to facilitate the end-to-end ‘China Ready’ proposition for Dubai.

Commenting on the alliance, Kazim said, "Tencent is a significant partner for Dubai Tourism with considerable reach in the Chinese market through its widespread digital network solutions, and we are excited about the possibilities this partnership opens for both parties. China is a highly strategic market for us and Dubai Tourism is continually looking to initiate programmes that will enhance our appeal to potential travellers, and ensure the emirate is ‘China Ready’. With its long-standing reputation for innovation, Tencent is the perfect partner to collaborate with on developing and deploying future-forward initiatives to position Dubai as a preferred destination for Chinese tourists and enhance their experience in the city. At the outset, we are looking forward to working closely with the advanced AI customer service feature to be developed on CityExperience Mini Programme and delivers immediate impact for our Chinese guests."

Poshu Yeung, Vice President of Tencent International Business Group, said, "Dubai is our first strategic partner in the Middle East and an important flagship city to promote smart tourism. Harnessing Tencent’s technologies and platforms and utilising Dubai Tourism’s local influence and network, this partnership will further build the success of our collaboration with Dubai Tourism to promote this unique city. We look forward to enhancing the overseas travel experience in Dubai with local partners and driving the tourism industry along the Belt and Road."

China is one of Dubai’s fastest growing source markets with ongoing and robust growth in visitor numbers from the country, thanks in part to the introduction of free visas for Chinese nationals in 2017. This trend has continued into 2018, with 258,000 Chinese tourists visiting the city in the first quarter of the year alone, up a strong 12 percent on the same period last year.

Tencent uses technology to enrich the lives of Internet users. Every day, hundreds of millions of people communicate, share experiences, consume information and seek entertainment through our integrated platforms. Tencent’s diversified services include QQ, Weixin/ WeChat for communications; Qzone for social networking; QQ Game Platform for online games; QQ.com and Tencent News for information and Tencent Video for video content. Tencent was founded in Shenzhen in 1998 and went public on the Main Board of the Hong Kong Stock Exchange in 2004. The Company is one of the constituent stocks of the Hang Seng Index. Tencent seeks to evolve with the Internet by investing in innovation, providing a mutually beneficial environment for partners, and staying close to users.

Dubai Tourism’s agreement with Tencent is part of a number of innovative initiatives being implemented to enhance the emirate’s appeal to Chinese tourists. The new MoU follows a marketing agreement signed in 2017 which has allowed Dubai Tourism to leverage Tencent’s vast channels in China, including WeChat, to promote the emirate as an ideal holiday destination.

< 저작권자 © eseoulpost 무단전재 및 재배포금지 >
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
트위터 페이스북 미투데이 요즘 네이버 구글 msn 뒤로가기 위로가기
이 기사에 대한 댓글 이야기 (0)
자동등록방지용 코드를 입력하세요!   
확인
- 200자까지 쓰실 수 있습니다. (현재 0 byte / 최대 400byte)
- 욕설등 인신공격성 글은 삭제 합니다. [운영원칙]
이 기사에 대한 댓글 이야기 (0)
Most Read
1
Azerbaijan fetes 100th Republic Day in gala reception in Seoul on May 21
2
Paraguay Embassy fetes 207th Anniversary of the independence
3
Mohammed bin Rashid launches construction of AED394 million Shindagha Bridge project
4
Peace Forum on International Cooperation for Stability Held in Kyiv
5
ERC provides food aid to people in Lahej, Yemen
6
UAE participates in international conference on victims of racial, religious violence in Middle East
7
Sharjah Ramadan Majlis: Despite Challenges, UAE Publishing Industry Upbeat about Future
8
General Directorate of Residency in Dubai, Samsung sign MoU
9
Abdullah bin Zayed attends New York University's fifth graduation ceremony
10
Mohammed bin Zayed receives Chief of Pakistan Army
Photo News Green Biz
Suqia plays key role in enhancing UAE's global efforts to address water challenges
Suqia plays key role in enhancing ...
min
UAE Innovation Month: Innovative Initiatives by Sharjah Development Forum to Serve UAE’s Technical Sector
UAE Innovation Month: Innovative I...
min
UAE environmentalists to travel to ends of the earth to inspire change
UAE environmentalists to travel to...
min
Mohammed bin Rashid launches Marmoom Desert Conservation Reserve
Mohammed bin Rashid launches Marmo...
min
Masdar unveils locally manufactured all-electric Eco-Bus
Masdar unveils locally manufacture...
min
Photo News Sports
S. Korea women's football coach eyes knockout berth at 2019 World Cup
S. Korea women's football coach ey...
min
UAE golf back in spotlight with Ras al-Khaimah Challenge Tour Grand Final
UAE golf back in spotlight with Ra...
min
S. Korean named new leader of East Asian football body
S. Korean named new leader of East...
min
Nahyan bin Mubarak receives female people of determination who participated in Special Olympics Regional Games in Abu Dhabi
Nahyan bin Mubarak receives female...
min
PyeongChang 2018 chief organizer says 4 things led to successful Winter Olympic, Paralympic Games
PyeongChang 2018 chief organizer s...
min
PyeongChang Winter Paralympics end with celebration of breaking down barriers
PyeongChang Winter Paralympics end...
min
Opening day of Abu Dhabi’s Special Olympics IX MENA Games 2018 witnesses incredible sporting achievement
Opening day of Abu Dhabi’s Special...
min
Largest Winter Paralympics to close in PyeongChang
Largest Winter Paralympics to clos...
min
Photo News World
S. Korea women's football coach eyes knockout berth at 2019 World Cup
S. Korea women's football coach ey...
min
UAE golf back in spotlight with Ras al-Khaimah Challenge Tour Grand Final
UAE golf back in spotlight with Ra...
min
S. Korean named new leader of East Asian football body
S. Korean named new leader of East...
min
Nahyan bin Mubarak receives female people of determination who participated in Special Olympics Regional Games in Abu Dhabi
Nahyan bin Mubarak receives female...
min
PyeongChang 2018 chief organizer says 4 things led to successful Winter Olympic, Paralympic Games
PyeongChang 2018 chief organizer s...
min
PyeongChang Winter Paralympics end with celebration of breaking down barriers
PyeongChang Winter Paralympics end...
min
Opening day of Abu Dhabi’s Special Olympics IX MENA Games 2018 witnesses incredible sporting achievement
Opening day of Abu Dhabi’s Special...
min
Largest Winter Paralympics to close in PyeongChang
Largest Winter Paralympics to clos...
min
Photo News Opinion
S. Korea's unification ministry seeks talks with N. Korea to implement summit agreements
S. Korea's unification ministry se...
min
PM calls for measures to minimize negative effects from U.S. sanctions on Iran
PM calls for measures to minimize ...
min
Citibank Korea reports 6.7 pct rise in Q1 profit
Citibank Korea reports 6.7 pct ris...
min
Moon welcomes planned dismantlement of N. Korean nuclear test site
Moon welcomes planned dismantlemen...
min
2 Koreas expected to hold high-level talks this week: Seoul official
2 Koreas expected to hold high-lev...
min
Firms making inquiries about opening operations at now-shuttered Kaesong complex
Firms making inquiries about openi...
min
Hyundai mulls acquiring electronic auto parts maker for growth
Hyundai mulls acquiring electronic...
min
Immigration officials raid Korean Air in connection with alleged illegal employment
Immigration officials raid Korean ...
min
Newspaper AboutNews ReportAdvertiseComplaintsPrivacy PolicyJuvenile protectionRejection of E-mail Collection
Gangnam-gu, Teheran 52 street in Tehran Bldg, 616(Yeoksam-dong)  |  Main Phone: 02) 563-0604  |  Fax: 02) 538-5665
Chairman : jeong-woo Lee  |  Advisor : byung-il Min  |  Publisher: jae-mo Kah  |  Editors: il-hong Kim
Registration Number 1928 Seoul ah  |  eseoulpost.com / eseoulpost.net / Global Korea.,Ltd
Copyright © 2011 eseoulpost. All rights reserved. mail to jaemokah@daum.com , kih10kr@empas.com/ www.globalkorea.info
arabafrica.net / UAE Interract / Emirtes News Agency(WAM)/ http://wam.org.ae / www.uaeinteract.com