The music industry is changing faster than ever and expanding worldwide with new challenges of the global entertainment industry.
From crowdsourcing to music streaming, the way of doing business in the music industry is being revolutionized with entertainment and media are becoming everybody’s business today.
New technology and the resulting shifts in user behavior are blurring the lines across industries and sectors. And as they aim to reach, attract, and engage customers more effectively, businesses in a broad range of sectors are seeking to build, buy, and borrow media capabilities.
Against this backdrop, entertainment business leaders from Korea, Japan and Singapore are joining hands to foster new ecosystem for K-Pop with populary known as "Global Z-POP Dream Project.This project is the brainchild of Mr. Kang Joon who used to work for SM Entertainment, the country's leading entertainment company as K-Pop music planner and Mr.Norimitsu Kameshima from Japan.
The initial project of Z POP Dream is to create new business infrastructures both soft and hard for entertainment business in 10 Asian countries including the Philippines,Vietnam, Thailand, Hong Kong, Indonesia, India and Taiwan.
That is aimed at creating global entertainment platform headquartered in Korea to revolutionize the
pop music industry through the use of Blockchain technology.
Korean Pop (K-POP) has become the international face of South Korea thanks to a highly organized and coordinated production system that combines addictive melodies, chic choreography, great production, and attractive performances from South Korean artists. K-POP stars surpass race and language, breaking the grip of American pop domination around the world.
However, this global phenomenon turned out to have a sad reality. Among them are, many fans just witnessed the birth of the K-POP superstar at the end of the production system. This means that they often miss the travel experience of a prospective artist from their early days in the industry. In addition, opaque transactions from many entertainment agencies exclude the role of fans from full participation in the total development of the next music superstar.
This is where Z-POP Dream enters. Founded by the same team that launched the global sensation of K-POP PSY, Girls' Generation, BTS, EXO, and WannaOne, the Z-POP Dream is the first platform of its kind that strives to build a global entertainment ecosystem to discover hidden pop music talent with more good. Using blockchain to accelerate the rise of new star popularity and create a global token economy in the $ 46 billion global music market, this ecosystem will be built along with millions of K-POP music fans worldwide. Millions of talented artists find it difficult to realize their goals because of the lack of access to professional training or networks and infrastructure needed.
Z-POP Dream will prepare 'Star-creation Infrastructure,' which will include the Z-POP Star Academies and Z-POP Dream Audition in 10 countries and regions other than Korea, collaborating with established local partners. Ten countries and regions including the Philippines, Vietnam, Thailand, Malaysia, Hong Kong, Indonesia, India, Japan, Taiwan and Singapore. In addition, Z-POP Dream has gained a strong partnership in the Philippines with the country's largest entertainment company, Viva Entertainment Inc., to produce future Z-POP Stars from the country. The Z-POP Dream will give these new talents a realistic opportunity to become a star through a combination of sophisticated star training systems that Korea has tested and tried with styles and tastes recognized by each country or region. Individual members from Z-POP Stars (a group specifically for men and one group for women) then participated in the competition at Z-POP Dream Global Audition to win a place in the Z-POP Global Star Group. Selected members will then get international recognition through the Z-POP DREAM Live World Tour in 2019.
Fans are usually not involved in the process of making stars - Fans are often not included in the process of making stars because the production companies are very unclear in such matters.
Z-POP Dream on the other hand, will invite fans to be an influential part of the process by relying on the power of social media and blockchain. On the Z-POP Dream platform, fans will be able to use ZPOP tokens to vote on important events such as auditions and awards events. Based on the Ethereum blockchain platform, Z-POP will be able to ensure that the process will be transparent and trustworthy, allowing fans to have the opportunity to further influence the fate of their favorite stars. ZPOP will be available during the Initial Token Offering (ITO). This token is used as the base currency in the Z-POP Dream ecosystem, not only will it give fans exclusive access to merchandise and content, but also a rare opportunity to be an influential part of the Superstar manufacturing process from the start. A huge obstacle from the global stage - Although there are many artists with strong local support, there are rarely those who succeed on the global stage.
Z-POP Dream will create global stars by using a successful K-POP music production formula as its foundation while integrating new cultural elements. This will be done by bringing music elements that emerge from various parts of the world while riding the wave of the K-POP phenomenon. The Z-POP team consists of leading pioneers in the K-POP music industry who have a track record of discovering new talent, producing hit music, carrying out successful promotional campaigns on a global scale and extensive professional training that serves as the backbone for creating music stars . The Z-POP Dream platform business is characterized by Blockchain.