eseoulpost
BusinessWorld Business
ADNOC named Middle East’s most valuable brand
min  |  min
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
승인 2019.01.22  
트위터 페이스북 미투데이 요즘 네이버 구글 msn
   

ABU DHABI, 22nd January, 2019 (WAM) -- The Abu Dhabi National Oil Company, ADNOC, has been named the most valuable brand in the Middle East, by Brand Finance, the world’s leading brand valuation and strategy consultancy.

ADNOC, is the first regional oil and gas company to be featured in the annual Brand Finance Global 500 report with a brand valuation of US $8.9 billion (AED 32.69 billion). It is one of five Middle East brands included in the list of the world’s 500 most valuable brands.

Dr. Sultan bin Ahmad Sultan Al Jaber, Minister of State and ADNOC Group CEO said, "In line with the leadership’s guidance, ADNOC has been undergoing a significant business transformation, underpinned by innovative partnerships and investments that are key to unlocking and maximising value across our full portfolio.

"ADNOC’s transformation and growth strategy has been supported by transparent, proactive and strategic communications and marketing, which have played a critical role in reinforcing the scale of our business, the size of our contribution to the UAE’s economy, and the extent of our impact on the global oil and gas industry.

"This honour is a well-deserved recognition of the hard work and dedication of all our employees who are reshaping the company, as we forge ahead with our integrated 2030 growth strategy and further unlock, enhance and create value from all our resources," Dr. Al Jaber added.

In addition to ADNOC, two other UAE brands, Etisalat and Emirates, are included in the Brand Finance Global 500 list which is headed by Amazon and also includes IBM, Shell, Mercedes-Benz, Samsung and China’s State Grid, Asia’s most valuable B2B brand.

David Haigh, CEO of Brand Finance, said, "As ADNOC leverages the opportunities being created by the evolving energy market, its brand value has demonstrated significant growth. Its debut in our ranking of the world’s top 500 most valuable brands, and as the most valuable Middle East brand, is a testament to its on-going commitment to becoming the National Oil Company brand of the future and its role as a powerful catalyst for economic growth, diversification, in-country value creation and foreign direct investment into the UAE."

Over the last two and half years, ADNOC has consolidated its businesses and unified its brand identify; entered the global capital markets for the first time; launched the first ever IPO of an ADNOC business; opened-up concessions to new strategic partners; competitively tendered new exploration blocks; embarked on a comprehensive digital transformation and taken its first steps to expand internationally.

Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is assessed through a balanced scorecard of factors, including marketing investment, stakeholder equity, and business performance, and is used to determine what proportion of a business’s revenue is contributed by the brand.

Founded in 1996, Brand Finance is the world’s leading independent branded business valuation and strategy consultancy. Headquartered in the City of London, we are present in over 20 countries. Every year Brand Finance values over 3,500 brands – across all sectors and geographies. The 500 most valuable brands are included in the Brand Finance Global 500 2019 league table.

 

< 저작권자 © eseoulpost 무단전재 및 재배포금지 >
폰트키우기 폰트줄이기 프린트하기 메일보내기 신고하기
트위터 페이스북 미투데이 요즘 네이버 구글 msn 뒤로가기 위로가기
이 기사에 대한 댓글 이야기 (0)
자동등록방지용 코드를 입력하세요!   
확인
- 200자까지 쓰실 수 있습니다. (현재 0 byte / 최대 400byte)
- 욕설등 인신공격성 글은 삭제 합니다. [운영원칙]
이 기사에 대한 댓글 이야기 (0)
Most Read
1
Saudi King, Mohamed bin Zayed discuss regional developments
2
Dubai Future Council for Blockchain holds second meeting
3
S. Korea begins process to remove Japan's trusted trade partner status
4
U.S. prods S. Korea, Japan to seek 'creative' solutions to trade row
5
UAE Press: Dubai airport reflects the futuristic city that lies beyond
6
Hon Hai unit to expand in India, Vietnam amid trade war
7
40,000 people benefit from ERC's sacrificial meat
8
UN / International Youth Day
9
Tsai condemns HK violence, calls for restoration of peace
10
Saudi mega projects attest to tangible, successful investments: Report
Photo News Green Biz
ADNOC ranked amongst five lowest GHG emitters in oil and gas industry
ADNOC ranked amongst five lowest G...
min
World Green Economy Summit 2018 concludes
World Green Economy Summit 2018 co...
min
Restoration of nature requires actions of many :Al Zeyoudi
Restoration of nature requires act...
min
Al Zeyoudi to head UAE delegation to upcoming Global Climate Action Summit in California
Al Zeyoudi to head UAE delegation ...
min
Plastic wastes from Korea legal: MisOr ecozone exec
Plastic wastes from Korea legal: M...
min
Photo News Sports
Special Olympics Flame of Hope arrives Wahat Al Karama ahead of event's grand opening
Special Olympics Flame of Hope arr...
min
Mohammed bin Rashid attends Super Saturday races at Meydan
Mohammed bin Rashid attends Super ...
min
Sharjah welcomes delegates of 24 countries participating in Special Olympics Abu Dhabi
Sharjah welcomes delegates of 24 c...
min
Mohammed bin Rashid attends 'UAE Tour'
Mohammed bin Rashid attends 'UAE T...
min
Koreas to field joint teams in 4 sports at 2020 Tokyo Olympics
Koreas to field joint teams in 4 s...
min
Over 500 Paralympic athletes to compete in IWAS World Games 2019 on Sunday in Sharjah
Over 500 Paralympic athletes to co...
min
New York City FC announces preseason in Abu Dhabi
New York City FC announces preseas...
min
AFC Asian Cup UAE 2019
AFC Asian Cup UAE 2019
min
Photo News World
Special Olympics Flame of Hope arrives Wahat Al Karama ahead of event's grand opening
Special Olympics Flame of Hope arr...
min
Mohammed bin Rashid attends Super Saturday races at Meydan
Mohammed bin Rashid attends Super ...
min
Sharjah welcomes delegates of 24 countries participating in Special Olympics Abu Dhabi
Sharjah welcomes delegates of 24 c...
min
Mohammed bin Rashid attends 'UAE Tour'
Mohammed bin Rashid attends 'UAE T...
min
Koreas to field joint teams in 4 sports at 2020 Tokyo Olympics
Koreas to field joint teams in 4 s...
min
Over 500 Paralympic athletes to compete in IWAS World Games 2019 on Sunday in Sharjah
Over 500 Paralympic athletes to co...
min
New York City FC announces preseason in Abu Dhabi
New York City FC announces preseas...
min
AFC Asian Cup UAE 2019
AFC Asian Cup UAE 2019
min
Photo News Opinion
Samsung Electronics' Q2 earnings more than halve on weak memory chips
Samsung Electronics' Q2 earnings m...
min
Gov't admits security failure over N.K. boat's undetected arrival, denies cover-up
Gov't admits security failure over...
min
Moon replaces top presidential secretaries for policy, economic affairs
Moon replaces top presidential sec...
min
Fitch cuts growth outlook for S. Korea to 2 percent
Fitch cuts growth outlook for S. K...
min
Reform-minded investigator named prosecutor-general nominee
Reform-minded investigator named p...
min
2 more S. Korean victims found, death toll 18 in Hungary boat sinking
2 more S. Korean victims found, de...
min
FM stresses 'thorough' efforts to identify those responsible for Hungary boat sinking
FM stresses 'thorough' efforts to ...
min
Unionized workers kick off nationwide strike on top of tower cranes
Unionized workers kick off nationw...
min
Newspaper AboutNews ReportAdvertiseComplaintsPrivacy PolicyJuvenile protectionRejection of E-mail Collection
Gangnam-gu, Teheran 52 street in Tehran Bldg, 616(Yeoksam-dong)  |  Main Phone: 02) 563-0604  |  Fax: 02) 538-5665
Chairman : jeong-woo Lee  |  Advisor : byung-il Min  |  Publisher: jae-mo Kah  |  Editors: il-hong Kim
Registration Number 1928 Seoul ah  |  eseoulpost.com / eseoulpost.net / Global Korea.,Ltd
Copyright © 2011 eseoulpost. All rights reserved. mail to jaemokah@daum.com , kih10kr@empas.com/ www.globalkorea.info
arabafrica.net / UAE Interract / Emirtes News Agency(WAM)/ http://wam.org.ae / www.uaeinteract.com