Pasay, the Philippines, Feb. 8 (CNA) Eying the increasing flow of tourists from the Philippines, Taiwan is taking part in the annual Travel Tour Expo at the SMX Convention Center, Mall of Asia Complex, in Pasay City from Friday to Sunday.
A pavilion showcasing the latest tourism information from Taiwan has been set up near the entrance to the second floor by the country's Tourism Bureau, with an orange logo reading "Taiwan -- The Heart of Asia" and a flashing miniature of Taipei 101.
Michael Hsu , Taiwan's representative to the Philippines, said the goal is to attract more than 500,000 Philippine visitors to Taiwan in 2019.
Last year, 419,105 Filipinos traveled to Taiwan for sightseeing, a 44.13 percent increase over 2017, thanks to the visa-free treatment granted to Philippines nationals.
Chou Shi-pi , head of Taiwan Tourism Bureau's Kuala Lumpur Office, said his office will hold six events in the Philippines this year to promote Taiwan's "small indigenous towns."
Inside the pavilion, visitors can engage in a range of "DIY" activities, including dough figurines, wood and metal rubbings, as well as virtual and augmented reality expeditions.
Liu Sheng Ji , a traditional Chinese music troupe, will play special compositions that are a fusion of western musical genres such as jazz, rock and blues, at the venue.
Visitors who purchase Taiwan tour programs can exchange their receipts for linen bags and those who answer an online questionnaire will receive a small surprise gift.