MANILA, April 8 (PNA) -- Several culinary and farm tourism packages were pitched to over 25 international travel agents from different countries during the first ever business-to-business (B2B) in Madrid Fusion Manila.
The B2B was held in response to the increasing attention on the Philippines as a center of food and gastronomy. It was conceptualized by Department of Tourism (DOT) Secretary Wanda Teo as an addition to the culinary event.
Meeting were held the whole day of Friday (April 7) at the meeting room of the SMX Convention Center in Pasay City.
During sessions, 10 minutes was allowed for each sales pitch and subsequent discussion on packages, amenities, and facilities plus rates.
The morning session was participated by 35 local sellers of culinary tourism destinations, farms, and culinary travel sites or properties with 13 Metro Manila-based tour operators.
Meanwhile, the afternoon session involved the same domestic tour operators and culinary tourism destinations as sellers and 25 international travel agents as buyers from Australia, China, Japan, Korea, Middle East and the US.
MFM Project Director Verna Buensuceso, in an interview, stressed the importance of networking activities to facilitate communication about the destination and all pertinent matters on an interpersonal basis.
“In this way, travel details and direct business deals can be generated for all concerned,” Buensuceso said.
Officer-in-Charge Zeny Pallugna of the Department of Tourism office in New York said, for her part, that these packages were “apt” for the American mainstream market because their travels were always associated with food.
“From the gastronomic offerings of the Philippines, we can easily repackage our tourism products,” Pallugna said.
According to the DOT, culinary and farm tours can be customized into the itinerary, particularly for the super luxury travelers.
As differentiated from mass tourists, luxury tourists travel in private jets and stay in upscale accommodations. They devised their tailor-made itinerary based on the destination’s distinct attractions and property’s amenities.
MFM is the only Asian edition of Spain’s Madrid Fusion, one of the biggest culinary events in the world.
It is a joint partnership between the DOT, the Tourism Promotions Board (TPB) Philippines, and Madrid Fusion Organizers Foro de Debate and Arum. (PNA)