ABU DHABI, 19th April, 2017 (WAM) -- The oil industry needs to embrace social media existence and realise and exploit its true potential for getting its complex messages across in a timely fashion,Mohammad Sanusi Barkindo, OPEC Secretary-General, told the Third GCC Petroleum Media Forum in Abu Dhabi on Wednesday.
''Of course, nowadays, we have another information outlet that we simply cannot ignore – the face of social media, which seemingly continues to expand with each passing year. These are already firmly established applications that are having a growing influence on all walks of society,'' said Barkindo.
According to him, they are ultra-fast and have the ability to make any piece of news go viral within minutes.
''OPEC, itself, is constantly looking at areas where it can broaden its information dissemination, especially in the promotion of data transparency with such organisations as Joint Organisations Data Initiative (JODI). Under this transparency drive, OPEC is also expanding its outreach, particularly in Member Countries. In cooperation with the UAE Energy Ministry, we unveiled a new Smart App version for the Organisation’s Annual Statistical Bulletin (ASB).''
''And in this Forum, we will unveil a new multi-year ‘Big Data’ project, which is again in partnership with the UAE Energy Ministry and is aimed at developing a sophisticated, comprehensive and easy-to-use multi-dimensional big data tool for analysing publicly available oil and gas data,'' he stated.